toki

WHAT I DO : BRAND IDENTITY / UX / UI
KEYWORDS : minimal / trustworthy / curious

UX/UI design for The Australian Ceramics Association (TACA).
TOKI is an app developed to create a community and increase their membership while focusing on a younger market. 

陶器愛好協会TACAのメンバーシップを増やし、陶芸愛好家のコミュニティを広げるためのアプリのUX/UI Design。

 
01_toki.jpg
 

Brife

Creating an app for pottery lovers.

The client ,the Australian Ceramics Association, hope to spread the excitement and passion of ceramics throughout Australia so that everyone has the opportunity to recognize, experience and value ceramics in their daily lives. They would like for this app to be a place for pottery lovers to communicate, help develop the community and build up their membership base.

Problems

  • Community among pottery isn’t big enough

    - wants to develop the community

    - wants to increase pottery lovers

  • Need more people to join the membership

  • Spread excitement and passion of ceramics throughout Australia.

Emphasize

Background Research / App Purposes / Business Goals / User Tasks

Understand the situation, what the business goals and user tasks are. 


App Purposes / Business Goals

  • A forum for pottery lovers to communicate

  • Help develop The Australian Ceramics Association community

  • Build up the TACA membership base

User Tasks

  • Gain access to educational materials

  • Reinforce learnings through community events

  • Engage with community support in the form of a dedicated social network

  • Build a professional network

Research

Competitor Analysis / Persona / Journey map / User Needs and Goals

Researched and analyzed the competitors, and made the journey map to understand what personas are going through when they interact with a product. Found user needs and set user goals.

User Goals #1

  • Connect with others in the ceramics community through education

  • Engage with others who want to give and/or received support.

  • Buy and sell their work amongst community members.

User Goals #2

  • Socialize through crafting

  • Growing small businesses

 

Ideate

Brainstorming / Card Sorting / User flow / Sketches / Wireframe

  • Brainstormed ideas for solutions that achieve user needs/tasks and business goals.

  • Researched some e-commerce apps and education/tutorial apps.

  • Created 2 user flows which are for booking classes and also buying and selling.

  • Ideated an entire user centered design.

 

Bring to life

Prototyping / Design

Brought the final ideations to life.

Frame 1.png
 

Verify

Prototype Testing / User Testing

Free iPhone 12 Pro Max.png
mockup.jpg
poster.jpg
Street Billboard PSD MockUp.jpg
posterrrrr.jpg

*CONCEPT WORK

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