toki
WHAT I DO : BRAND IDENTITY / UX / UI
KEYWORDS : minimal / trustworthy / curious
UX/UI design for The Australian Ceramics Association (TACA).
TOKI is an app developed to create a community and increase their membership while focusing on a younger market.
陶器愛好協会TACAのメンバーシップを増やし、陶芸愛好家のコミュニティを広げるためのアプリのUX/UI Design。
Brife
Creating an app for pottery lovers.
The client ,the Australian Ceramics Association, hope to spread the excitement and passion of ceramics throughout Australia so that everyone has the opportunity to recognize, experience and value ceramics in their daily lives. They would like for this app to be a place for pottery lovers to communicate, help develop the community and build up their membership base.
Problems
Community among pottery isn’t big enough
- wants to develop the community
- wants to increase pottery lovers
Need more people to join the membership
Spread excitement and passion of ceramics throughout Australia.
Emphasize
Background Research / App Purposes / Business Goals / User Tasks
Understand the situation, what the business goals and user tasks are.
App Purposes / Business Goals
A forum for pottery lovers to communicate
Help develop The Australian Ceramics Association community
Build up the TACA membership base
User Tasks
Gain access to educational materials
Reinforce learnings through community events
Engage with community support in the form of a dedicated social network
Build a professional network
Research
Competitor Analysis / Persona / Journey map / User Needs and Goals
Researched and analyzed the competitors, and made the journey map to understand what personas are going through when they interact with a product. Found user needs and set user goals.
User Goals #1
Connect with others in the ceramics community through education
Engage with others who want to give and/or received support.
Buy and sell their work amongst community members.
User Goals #2
Socialize through crafting
Growing small businesses
Ideate
Brainstorming / Card Sorting / User flow / Sketches / Wireframe
Brainstormed ideas for solutions that achieve user needs/tasks and business goals.
Researched some e-commerce apps and education/tutorial apps.
Created 2 user flows which are for booking classes and also buying and selling.
Ideated an entire user centered design.
Bring to life
Prototyping / Design
Brought the final ideations to life.
Verify
Prototype Testing / User Testing
*CONCEPT WORK