SUSU

WHAT I DID : VISUAL IDENTITY
@Studio Badu
KEYWORDS : Nature Reconnect Spirituality

The SUSU commUNITY Farm is a Black and Indigenous stewarded farm and land based healing center in Southern Vermont that elevates Vermont’s land and foodways.

I used a custom typeface for logo created from the shape of the yam and paired with a typeface that speaks to heritage as well as resembling a handcrafted look and feel.
Also created a braided pattern with the yam shapes. This is inspired by history of braiding seeds and grains into our hair as a means of survival of self and culture.

Concept work

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